Do most consumers understand the differences between print types like canvas, metal, acrylic, and wood?

No. The vast majority of consumers—99%—have no idea what these different print types are. They don’t know what a gallery wrap is, what a metal print looks like, that metal prints are glossy and ready to hang, or how thick these products are. Even many artists don’t fully understand the differences. There’s a severe gap in education across the board about what these products even are and what they can do. Don’t assume your customers know—you must show and explain each option.

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Asked by general teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-08