How should I decide what to work on next in my art business?

Ask yourself one critical question: Will what I’m working on right now help me get a finished product to market and get validation from real buyers? If you cannot answer yes, you’re working on the wrong thing. Avoid tasks like perfecting legal paperwork, tax structures, or brand identity before you’ve made a single sale. These activities consume time without providing market feedback. Prioritize actions that directly lead to showing your work to potential buyers and attempting transactions.

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Asked by an artist unsure what to prioritize · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-25