I do theatrical set design and murals in addition to canvas work and prints. How can I leverage that other work to grow my art business?

There’s tremendous value in that work—it’s essentially giant advertising and relationship-building. Many successful artists built their reputations through mural work and set design because it exposes them to high-net-worth individuals and creates massive visibility (like billboards seen by millions). The key is to leverage every opportunity: let people know about the other facets of your business, collect contact information, get people on your email list, and talk about your different work in your marketing. Even if some projects break even financially, they can be worth it for the exposure and connections. You just need to learn how to connect the dots and take advantage of those networking opportunities.

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Asked by an artist from Dallas who does theatrical set design and murals · Answered by Patrick · Art Business Webinar · 2026-08-28