Why should I bother responding to comments on my Instagram posts?

Responding to comments serves multiple important purposes. First, it’s powerful engagement - you’re actually interacting with people who are taking an active interest in what you’re doing. One of the downsides of the digital world is that creators tend to stay isolated and not engage with customers and potential customers, which is a mistake. Second, when you respond to comments with video replies on Reels, your views will go through the roof because the algorithm heavily favors this type of interaction. Third, it gives you natural content ideas - if you’re ever stuck on what to post, responding to comments solves that problem. You’re not creating content from scratch, you’re just responding. Fourth, and critically important, many comments are actually buying signals, and responding gives you the opportunity to have a sales conversation that everyone else will see, which is incredibly powerful social proof.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02