I have two exhibitions coming up three weeks apart. Should I run one long giveaway or two separate ones?

Run two separate giveaways—one per exhibition. The issue with a three-week giveaway is losing excitement. If someone at your first exhibition asks when the winner will be drawn and you say “in three weeks after my second show,” they’re less likely to participate. But if you say “in three days,” they’ll be excited to enter. Choose the exhibition with higher foot traffic for your giveaway, and for a show with 80,000 tourists over 4 days, create a highly visible sign that draws attention, and greet every person with an invitation to subscribe. The higher the email count, the more successful your follow-up marketing will be.

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Asked by an artist with upcoming exhibitions in Switzerland · Answered by Juan · Office Hours · 2026-08-04