How long should product merchandising videos be?

Keep them short—around 15 seconds or so. This is by design due to attention spans. You simply need to show people the product they’re going to receive from multiple angles (front, side, back, on the wall), and you’ve done your job. You can add brief text highlighting key features like ‘ready to hang,’ but the video itself should be concise. The goal is quick, clear product education, not a lengthy presentation.

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Asked by general teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-08