What is a 'kitchen sink audience' and how do I create one for warm-traffic ads?

A kitchen sink audience combines every warm audience you have into one group for ad targeting. Start by uploading your email list to the ad platform (include first name, last name, city, state, zip, country). Add website visitors, anyone who’s engaged with your social profiles or content, and any subscribers from messaging apps. Combine all these audiences into one master warm audience. This is the group you’ll show your ads to—people who’ve already interacted with your brand in some way.

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Asked by an artist learning to set up ad audiences · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29