Is Facebook really that important for artists trying to sell their work?

Yes, Facebook is extremely important - the entire world is on Facebook, making it a great way to get content in front of people. Facebook is a completely visual platform built on images, and as an artist or photographer, you create images - this is a perfect match. Don’t overthink it. Share your work often, tell stories about your pieces, and direct people back to your website. Use discount codes as incentives. Build your Facebook presence alongside your email list for maximum impact. Even if you’re not an expert at it, being active and consistent on Facebook is valuable for reaching potential buyers.

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Asked by an artist evaluating social media platforms · Answered by William K. Stidham and Patrick Shanahan · art-marketing-podcast · 2017-03-20