How will chat interfaces impact marketing over the next decade?

The next decade of marketing is going to look drastically different from previous eras, with chat interfaces playing a major role. As more people become comfortable using chat through AI tools, chat-based marketing will become increasingly prevalent. This shift will manifest in multiple ways, with chat interfaces becoming a standard part of how businesses communicate with customers and how marketing automation works. Artists and businesses need to start taking chat interfaces seriously now, learning how to leverage them effectively for marketing, because this is a fundamental interface shift that’s here to stay.

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Asked by someone planning long-term marketing strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-14