What type of incentive should I offer in my holiday marketing campaign?

The incentive depends on your business and what you’re comfortable with. Common options include percentage discounts (5%, 10%, 20%, 30%, 40% off), free shipping, or buy-one-get-one-free offers. The specific type and amount varies by business and product type. The key is to offer something that provides value to the customer and motivates them to purchase. If you’re completely opposed to discounting, you could offer free shipping as an alternative, or focus on other benefits like gift-wrapping or personalization.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26