How important is showing my personal life and outdoor activities on social media versus just posting my art?

Showing windows into your world beyond just finished artwork is extremely important for building your brand. If your art is inspired by outdoor adventures, hiking, or exploring specific locations, sharing those experiences cements your authenticity and helps people understand why you create what you create. You are the brand just as much as the art is the brand. These personal posts show the inaccessible places you visit and explain your creative process in a way that pure art posts can’t. Don’t limit this content to stories—make regular feed posts and reels from your adventures. Let it happen organically based on your seasonal activities, but make sure you’re consistently sharing this aspect of your life.

Asked by a landscape painter who does outdoor adventures · Answered by Patrick Shanahan · art-marketing-podcast · 2024-08-23