Why is focus so important when building an art business?

Focus is critical because most artists work on problems for buckets they’re not actually in, which wastes time and energy. You have to be laser-focused on the bucket you’re in so you can get out of that bucket and move to the next one. Focus has two sides: you must focus on what’s important for YOUR current stage, and you must completely ignore everything that’s not relevant to where you are right now. Working on the wrong things—things that matter for a different stage—sets your GPS to hobbyist instead of successful business owner.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22