How can I use curator strategy or influencer partnerships to grow my business?

Find people or organizations that already have access to massive attention and start conversations about getting your work involved with them. Don’t worry about having everything figured out upfront—just start the conversation. All you need is one big win, then you can go back to that well repeatedly. Once you establish a relationship, more opportunities often follow. For example, partner with social media accounts that have large followings in your niche. Do giveaways where you provide the prize and they provide the audience exposure. This can cost as little as the product itself and bring thousands of new people into your email list and website traffic.

---

Asked by discussion between host and guest · Answered by Megh Knappenberger and Patrick Shanahan · art-marketing-podcast · 2023-08-10