Why should I keep running marketing campaigns even if my first ones don't generate sales?

Even if your first campaign doesn’t generate sales, you’re building critical skills and gaining valuable data. You might see traffic and email sign-ups spike to levels you’ve never seen before - that’s progress. Or you might learn how to run your first Facebook ad or send your first email broadcast. These are foundational skills. The marketing playbook is tried and true - it works 100% of the time and will be a foundational part of your business for the rest of your career selling art. It’s almost industry-agnostic; the principles work whether you’re selling art, photography, or running any other business. We’re all at war for attention. You want to sell more and make more money? You need attention, and running the playbook gets you more eyeballs on your work. The skeleton and bones of effective marketing never change, even as specific tactics and channels evolve.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04