Who should I be targeting as my ideal customer or avatar?

Identify your actual audience, not just who you wish it was. Pay attention to who’s already following and engaging with you. You might have two distinct avatars - for example, fellow artists who want to learn from you, and collectors who want to buy your work. If you notice you’re attracting many artists, create offerings for them like workshops, courses, and smaller affordable originals. For collectors, focus on larger statement pieces and professional presentation. Tailor your content and products to serve both groups. Understanding your audience allows you to create relevant content and offerings rather than guessing what might work.

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Asked by an artist defining their target market · Answered by Betty Franks · art-marketing-podcast · 2024-07-12