Why do I keep missing sales opportunities even though I'm working hard?

You’re likely working on the wrong problem for your stage of business. Not everyone’s problem is the same depending on where you are in your journey - whether you’ve validated your art, whether you have a big enough audience, what stage you’re at in the business milestones. If you skip a step or work on the wrong thing, you wonder why you’re not getting results like other artists you watch. But those artists have different products, different audiences, different stages, different problems. You need to identify your specific problem first, then only work on what will fix that problem. Otherwise you’re just spinning your wheels. This is why people feel like they’re pushing a cart uphill - they haven’t achieved traction yet and don’t have a clear roadmap.

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Asked by synthesized from teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-02-12