How should I think about pricing tiers in my product lineup?

You need prices in three ranges: 0 to $100, $100 to $1,000, and your top-end originals. Don’t let someone leave without buying something just because they can’t afford your $10,000 original. Offer something in every price range so you can acquire as many customers as possible. The goal is to get people into your ecosystem, then nurture those relationships over time.

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Asked by artist with limited product range · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-09