Do I need Google Analytics on my website, and why does it matter?

Yes, you absolutely need Google Analytics installed on your website, whether it’s an e-commerce site or just a blog. It’s completely free and essential if you want to be successful selling online. Your website generates a tremendous amount of data about visitor behavior, and you must have access to that data to make informed decisions. Install it right away and start gathering baseline data on your website traffic. Don’t wait—the sooner you have it running, the more historical data you’ll have to work with when making marketing decisions.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13