Why is having multiple revenue sources important?

Having multiple revenue sources is critical for several reasons. First, it increases your Average Order Value and return on marketing time—when someone visits your site, you want to offer them as many things as possible to buy. Second, it makes your business more resilient. Third, different revenue sources appeal to different customer segments across the economic spectrum. The more you offer, the more you can serve different customer needs and the stronger your business becomes.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06