How many touchpoints should I have during a Black Friday sale?

Plan for multiple strategic touchpoints throughout your sale period: (1) Tease the sale before it starts, (2) Announce when the sale goes live, (3) Send a reminder during the middle of the sale, (4) Alert people 24 hours before it expires, and optionally (5) Extend the sale or announce a Cyber Monday offer. Each touchpoint should use your full omni-channel approach - email, Facebook post, Instagram post, Instagram Stories, and paid ads to warm audiences. These repeated touches are necessary because people are distracted and need multiple exposures before they’ll take action, especially during the busy holiday season.

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Asked by an artist planning a promotional campaign · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27