What's the new paradigm for how artists should structure their business and time?

Artists should be in the same position as the most successful multi-million dollar art businesses: they should have consistent, high-volume marketing happening for them through a dedicated marketing team, while they focus their time on creating. This is the unlock—having tech management and marketing handled professionally at a price point individual artists can afford. The artist’s maximum time should go into creating and iterating on their product, because that’s where their leverage is. That’s how you grow from a struggling business to a six or seven-figure business. It won’t happen by trying to become a marketing expert when that’s impossible given all your other responsibilities, and when you’ll never be as knowledgeable as people who spend their entire lives studying marketing. The power shift is giving individual artists starting today the same capabilities that only multi-million dollar companies had before.

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Asked by a podcast host · Answered by Nick Friend · art-marketing-podcast · 2023-05-22