Do wealthy collectors and older buyers really use video chat?

Absolutely. The assumption that high-net-worth collectors or older buyers won’t use video is completely wrong. Regular experience with video sessions across all age groups—including people in their 70s and 80s—shows they can join calls, unmute themselves, and ask questions without issue. About 95% of people across all demographics can successfully participate in video calls regardless of their technical expertise. COVID forced everyone, including the most resistant demographics, to adopt video communication. The technology has become so reliable that it ‘just works,’ which is remarkable for any technology.

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Asked by an artist skeptical about video adoption · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29