How important is it to write stories or narratives for each painting?

Writing a narrative for every piece you create is hugely important for helping people connect emotionally with your work. Sometimes people will talk about the story more than the painting itself. These narratives help viewers see how the piece relates to their own experiences - it might remind them of where they grew up or connect to something personal in their heart. This storytelling is especially powerful in face-to-face conversations at art fairs where you can discuss the narrative directly with potential buyers, creating emotional connections that are nearly impossible to achieve through online sales alone.

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Asked by a painter discussing sales techniques · Answered by Bob Gherardi and Patrick Shanahan · art-marketing-podcast · 2024-11-14