What should I be focusing on during August and September to prepare for the holiday buying season?

These months are when you need to shift focus from purely creating your art to getting the word out that you exist. This is the time to invest extra effort in marketing, content creation, and visibility. Get laser-focused on creating content and distributing it across your channels. Your goal is to build awareness and connections now so you’re positioned for success during the fourth-quarter holiday buying season. This means being more consistent with social media, sharing more about yourself as a person, and ensuring people know you, like you, and trust you before the prime buying months arrive.

---

Asked by an artist planning for the fourth quarter · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20