What creative ways can I use phone cases beyond just selling them?

Phone cases are incredibly versatile promotional and marketing tools. Add your logo or signature to increase brand visibility—they’re constantly visible on tables, in hands during conversations, everywhere phones go. Include QR codes that link to your website or portfolio for instant access. Use them for social media giveaways and contests. Offer them as thank-you gifts at in-person events or shows. Create charity fundraiser editions for schools, sports teams, or causes. Partner with businesses for corporate collaborations featuring their logo with your art. Run flash sales on social media showing your phone in a case. Give them away strategically to capture email addresses—when someone has a phone model you don’t have in stock, get their email to ‘check if you have it in the shop.’ Collaborate with other artists on joint designs and combined release drops. Think beyond transactions to all the ways cases can work as marketing tools.

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Asked by an artist exploring creative marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10