Why should I be making Instagram Reels for my art business right now?

We’re in a special moment where Instagram is competing heavily with TikTok for attention, and they’re rewarding creators who help them by making Reels. When you create Reels, Instagram gives you significantly more free reach and attention than other content types. If you understand this dynamic and create content that helps Instagram win the attention wars, they reward you with extra visibility. This is one of those serendipitous moments in social media history where the platform is essentially saying ‘if you do this for us, we’ll help you out with free reach.’ For artists and photographers selling wall art, Instagram is currently the most important platform for marketing because it has the biggest pool of actual buyers. So making Reels combines the best platform with the best current opportunity for organic reach.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02