What's the fastest way to test if my art will sell without building a complete business infrastructure first?

Get a few pieces physically produced in their finished form, then immediately show them to potential buyers and attempt sales. This could be as simple as bringing prints to a local farmer’s market, displaying work outside your home or studio, showing pieces to visitors at a coffee shop, or doing a live video showcasing the work with a limited-time offer. You don’t need a perfect website, registered business, suppliers locked in, or any complex setup. Just finished product and an attempt to sell to strangers. Their response—whether they buy or don’t buy—gives you immediate, actionable feedback that no planning or research can provide.

Asked by an artist wanting to test market demand quickly · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-25