What happens to art sales when marketing is inconsistent versus consistent?

Real data from thousands of artists shows a stark difference. Artists who maintained consistent marketing throughout 2025 saw their sales increase by approximately 40-50% compared to the previous year. In contrast, artists who did not maintain consistent marketing saw their sales decline by roughly 50% during the same period. This pattern holds true regardless of the quality of the artwork, the artist’s location, or their experience level. The only variable that mattered was whether marketing happened consistently, day after day, throughout the year.

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Asked by general teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2025-06-20