What marketing activities should I focus on to grow my online art business?

You need consistent and focused work on three core areas: growing your website traffic, building your email list, and expanding your social media following. These represent the attention you own and control. Think of it like Netflix building to 100 million subscribers—you’re building your own audience base that you can communicate with directly. Focus on learning where your ideal buyers spend their screen time, particularly on platforms like Instagram and Facebook, and master storytelling in those spaces. Use these platforms strategically to drive eyeballs to your own website. The goal is always to convert rented attention on social platforms into owned attention through your email list and website traffic.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25