What's the proper content mix I should be posting on social media as an artist?

Your content mix should include three main categories posted throughout each week. First, ‘who you are’ content—share why you create, your inspiration, methods, equipment, story, and what drives you as an artist. Second, ‘talking about your work’ content—discuss specific pieces, the inspiration behind them, techniques used, time invested, or interesting stories about how you captured an image. Third, ‘promotional’ content—announce sales, explain discount codes, share giveaway details, and direct people to your website. By rotating through these three themes, you build personal connection, showcase your expertise, and drive sales without being overly promotional. Balance is key.

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Asked by a photographer learning content strategy · Answered by Juan · Office Hours · 2026-05-26