How should I approach Facebook ad targeting when I don't have a warm audience to start with?

When you’re just getting started and don’t have a large warm audience, website traffic to remarket to, or a substantial email list, you need to begin with cold traffic using interest targeting. Create audiences based on interests related to your art - for example, if you paint cats, target cat lovers; if you photograph landscapes, target people interested in landscape photography. While this varies in difficulty depending on your niche, use your best judgment to identify groups that would appreciate your work. The key is to start building that warm audience through cold traffic advertising so you eventually have people to remarket to.

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Asked by an artist without an existing warm audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08