What should I include in my social media profile to optimize it?

A complete profile includes several elements: a clear bio explaining who you are and what you do; a link to your website (once it’s ready); a call-to-action in the bio text telling people what to do with that link (like ‘click the link to shop fine art prints’ with a down arrow); highlights saved to your profile showing key content categories; and eventually converting to a business account so you can see insights about your audience demographics and engagement. Make sure your profile picture is clear and your username is easy to remember. The bio should be concise but give people a reason to follow and a clear next step.

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Asked by an artist new to social media · Answered by Millie · art-marketing-101 · 2026-06-12