How can I use AI to improve my Instagram SEO?

Use AI tools to write detailed descriptions of your photos that provide textual context to the algorithm. Take a screenshot of your image, upload it to an AI tool, and ask it to write a detailed description of what’s in the photo—the specific type of tree, the landscape features, the lighting, the mood. Then paste this description into your caption after your main message. While most people won’t read the full caption, the algorithm will use this information to better understand your image and show it to people interested in those specific subjects. For example, if AI identifies a mesquite tree on a coastal bluff at sunset, Instagram can target your post to people who engage with coastal content, specific tree types, or golden hour photography. This gives you better reach than the algorithm’s image recognition alone.

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Asked by a photographer wanting to improve Instagram reach · Answered by Patrick Shanahan · art-marketing-podcast · 2024-09-06