Should I celebrate a major milestone with a discount sale or something else?

Celebrate major milestones (like anniversaries or birthdays) by running a giveaway rather than immediately offering a discount. A giveaway creates excitement and celebration with little friction—people only need to provide an email address to enter, not make a purchase. The primary value is building your owned email list by converting social media followers into subscribers you can reach directly, without platform risk. After the giveaway ends, send the participants who didn’t win a discount code (like 20% off) as a consolation. This approach celebrates authentically while capturing leads and eventually driving sales without appearing overly promotional during your special moment.

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Asked by a photographer celebrating 53 years in business · Answered by Juan · Office Hours · 2026-05-26