What should I do when life circumstances prevent me from marketing consistently?

Have systems in place that keep your ‘gallery open’ even when you can’t be present. Life happens to everyone—family emergencies, travel, health issues. If you’re a solo operator and you stop marketing, it’s like closing your gallery doors, and you can’t get that lost time back. Use marketing automation tools to maintain consistency even during difficult periods. These tools can continue posting to social media and sending emails on your behalf, ensuring sales continue even when you’re dealing with family challenges or traveling. Think of it like having a gallerist who keeps the gallery running when you can’t be there.

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Asked by an artist concerned about maintaining business during personal challenges · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30