How did a cityscape photographer grow their business through pivoting?

A photographer was known as essentially the Minnesota cityscape specialist for years. They had some incredible photos and expanded to more cityscapes, but the business was doing okay, not phenomenal. They did a pivot to shooting Disney subject matter. As a result of adding the Disney work, they grew their business incredibly—their revenue growth from 2017 to 2020 showed exponential increases. The pivot from just cityscapes to including Disney imagery exploded the business without abandoning what was already working.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15