How can I make my Instagram captions drive more engagement?

Write captions that tell people to ‘read caption’ in your video text overlay. When viewers see that prompt, they’ll read your longer caption while your short video loops in the background. The algorithm notices and rewards the repeated video plays. Use the caption to tell a story, give context, include a call to action to visit your website, and end with a question to encourage comments.

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Asked by an artist optimizing content · Answered by Juan · Office Hours · 2026-07-02