How should I think about making business decisions regarding new products or features?

Use this framework: Is the decision reversible or irreversible? If it’s easily reversible, do it right away - ship it immediately without waiting, contemplating, or complicating it. Execute on the idea, get it to market, and make it happen. For example, if you’re deciding whether to add additional merchandise items to your store, that’s completely reversible - you can turn it on and turn it off just like that. So just try it. Stop overthinking reversible decisions. The only decisions that deserve extensive deliberation are the irreversible ones. Everything else should be tested quickly so you can learn and adapt.

---

Asked by an artist hesitating to try new approaches · Answered by Patrick Shanahan · art-marketing-podcast · 2021-03-06