What should I do if people say they love my art but don't buy?

First, understand that there’s no button on the ATM for ‘I love your artwork’—love doesn’t pay the bills. If people aren’t buying, you need to test whether they’ll buy with the right offer. Run a flash sale with a real incentive (significant discount) and scarcity (limited time or quantity). Go live, show the actual physical product, state the normal price and the flash sale price, and see what happens. If you still can’t sell even with a strong offer and scarcity, then you have your answer: either the people following you aren’t buyers, or your work isn’t connecting with a buying audience. That means you need to focus on lead acquisition—getting your work in front of more and different eyeballs and building an email list of people who are actually interested in buying art.

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Asked by an artist frustrated that admirers don’t buy · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-28