How often should I email my list during the holiday season? I'm worried about emailing them too much.

Email your list as often as you can during Q4. The reality is that only a small portion of your audience actually sees any given message. People are busy with their lives - work, family, other commitments - and they’re not sitting around waiting for your emails. Think of it like fishing in the ocean: your audience is spread across a vast space, sometimes deep underwater, sometimes far away. You never know when they’ll be at the surface and ready to engage. So the more consistently you have your ‘line in the water’ - the more often you market - the better your chances of connecting when they are ready. Don’t worry about over-emailing; most people didn’t see your last email anyway.

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Asked by an artist worried about email frequency · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-03