What should I do if I test popular subject matter and still nothing sells?

First, make sure you truly marketed it — posted consistently, sent emails, did live events, genuinely tried. If you did and still got no sales with highly popular, recognizable subjects, you have two possible issues: (1) your audience is too small or not the right audience, or (2) there may be a quality or presentation issue with your work. At that point, try growing your audience slightly and test again. If the same popular subjects still don’t work, you need to honestly assess whether your artistic skill or style needs development, or whether you need to test even more specific or trend-driven content.

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Asked by an artist who tested and saw no results · Answered by Nick Friend · art-marketing-podcast · 2022-01-14