Why is it so important to collect emails at every art show or exhibition?

Many artists exhibit at art shows, craft fairs, or festivals for 10+ years without gathering email addresses. Imagine where you’d be today if you had been collecting emails for that entire time—you’d have a massive list and much stronger business. You’re missing 100% of the shots you don’t take. Every time you exhibit to the public, whether at craft shows, art fairs, gallery shows, or any other venue, it’s an opportunity to build your list. This isn’t something to take for granted or assume everyone is doing—in reality, very few artists do it consistently. Start now and do it at every single opportunity.

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Asked by an artist who has been exhibiting for years · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-27