When does most art sell during the year, and when should I start preparing for the biggest sales period?

More art is sold in Q4 (the fourth quarter, October through December) than during the entire rest of the year combined. The holiday sales season, including Black Friday and Cyber Monday, represents the biggest buying period for art. You should start preparing at least 55 days before Q4 begins—ideally in mid-August—to get your digital infrastructure ready and begin staying top-of-mind with your audience. Don’t wait until the last minute; the preparation work you do now will directly impact your holiday sales results.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13