How far in advance should I start promoting an upcoming exhibition?

Start teasing your exhibition about three months out with subtle mentions. Post the exhibition title or theme once or twice a week in posts or reels without heavy promotion. As you get closer—about one month before—ramp up the messaging to include specific details like how to order prints and where to see the work. This gradual build creates anticipation without overwhelming your audience too early. Create a dedicated gallery on your website for the exhibition work so you have a direct link to share as promotion intensifies.

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Asked by a photographer with a December exhibition · Answered by Mili · art-marketing-101 · 2026-07-31