How can I test whether a new niche or subject matter will sell?

Use the same approach as starting out: get the physical product made in that new niche (prints in a few media types), then take it to sell in person or online. You don’t need to upload it to a website or make any big commitments. Just get it in front of people and try to sell it. You’ll get immediate feedback on whether that subject matter resonates with buyers. If it doesn’t sell, you can pivot to something else without having invested heavily.

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Asked by an artist exploring new subjects · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-10-01