When I run a giveaway and collect email addresses, how do I announce the winner and offer a discount to non-winners?

After your giveaway ends, you need to send an email to all participants. The email should announce the winner and congratulate them, then offer everyone else a consolation prize in the form of a discount code (like 20% off). To create this email in a basic email marketing setup, you’ll need to create a campaign in your email platform. Include clear instructions on how to use the discount code and set an expiration date to create urgency. This turns your giveaway into a two-stage conversion tool: the giveaway builds your list, and the follow-up discount converts people who are interested but didn’t win.

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Asked by an artist planning her first giveaway · Answered by Juan · Office Hours · 2026-05-26