Why should I create products under $100 like books, prints, or cards?

Not everyone is ready to buy wall art at any given moment, but having lower-priced items gives people a way to support your work and stay connected to you. Items like photo books, greeting cards, calendars, and small prints create cash flow and can be significant revenue drivers. These products also serve as entry points for future collectors. The combination of high-end wall art and accessible merchandise creates a complete business model with multiple revenue streams. For example, book sales can provide the cash flow needed to invest in bigger business moves like upgrading gallery space.

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Asked by general audience · Answered by Patrick Shanahan / Jonah Allen · art-marketing-podcast · 2023-07-28