What are the basic fundamentals every artist needs to get right?

The basics are: (1) Art up on a website where it’s purchasable. (2) Leverage print-on-demand so you can expand your product lineup immediately and have options at multiple price points. (3) Run sales and marketing campaigns consistently, because that’s what a business does—an art business, a photography business, any business. You can’t just create and expect someone will find you. That’s not how it works. No one is coming. It’s incumbent upon you to get your work out there. Do these things consistently and you will grow. Whether you work with any particular vendor or go your own way, these fundamentals don’t change.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-05-27