Why do most artists' assumptions about their business turn out to be wrong?

When you start a business, your assumptions about what customers want are almost always wrong until you actually try to sell. You might think a certain subject matter or niche will work, but you only learn the truth when you put it in front of real buyers. That’s why you need to remove all the busywork and get to actual sales attempts as fast as possible — so you can test your assumptions and pivot quickly instead of wasting months or years on the wrong direction.

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Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2022-01-14