How should I approach a dealership collaboration and what content should I create for them?

Start creating content as soon as possible—don’t overthink it. The dealership has given you creative freedom, so leverage that by experimenting. You’ll need many attempts to discover what resonates with their audience. Try different formats: Instagram reels, posts, or emails to their customer list. Create content that connects your artwork with their off-road vehicles, like photos of your truck traveling through remote locations. Since their social media presence is weak, you’re actually helping them by generating content—it’s a win-win. Consider proposing an in-dealership exhibit, especially if they run showroom promotions for off-road vehicles. Through trial and error, you’ll find the right message and delivery method. Don’t wait for the perfect idea; start with something and let it evolve.

---

Asked by a photographer collaborating with a vehicle dealership · Answered by Juan · Office Hours · 2026-03-31